Traditional business wisdom might say you need a long-term space to achieve sustainable success, but the achievements of hundreds of pop-up ventures across Australia have put that notion to bed. When you have absolute control over the size of your leased space and the length of your lease, you can make sure not a single inch of floor space goes to waste and avoid expensive, potentially loss-making long lease commitments. By relying primarily on pop-up stores and bringing in your products in small batches, you save tons on storage costs, conquer a larger market and ensure that your use of retail space adds to, rather than detracts from your hard-earned profits.
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