They say the secret in real estate is location, location, location. But as new malls pop up, or new neighbourhoods become gentrified, the hottest spot in town is always changing. In this dynamic environment, where this week’s hot topic might be next week’s has-been, how does a business owner guarantee he’ll always be at the heart of things? It’s simple – stay on the move. With a pop-up store, your short-term lease commitments give you the freedom to follow your customer base wherever they go. And as your store travels, so will word-of-mouth about the high-quality products your business offers. Don’t be the “local” store tied up in a long lease. Free yourself to think bigger, think dynamic and think smart, with Smarter Spaces.